Ebay, Incorporated

Jedediah H Paulson

Nella Shapiro

Sandeep K Tukhar

Kelly Xinxin Wu

One exemplary embodiment of the disclosure provides a method to publish campaign data in an electronic environment. The exemplary method includes querying a database to select campaign metadata ready to publish to a target channel system and determining a plurality of value users as a subset of all end users. The value users are determined so that one or more coupons are automatically generated and distributed to each of the value users. A value of the coupon is based on a set of pre-defined criteria including a volume of business generated by the value user or how negatively impacted the value user was based on a negative purchase experience (e.g., product not as described or never received). The target channel system is selected from a plurality of channel systems based on a target indicating attribute of the campaign metadata. The packaged campaign metadata is transferred to the target channel system.

Enhanced campaign management systems and methods

One embodiment of the invention provides a method of publishing campaign metadata from a database to a plurality of channel systems, the method includes: querying the database to select campaign metadata ready for publishing to a target channel system; selecting the target channel system from a plurality of channel systems based on an target indicating attribute of the campaign metadata; determining whether the target channel system has a SOAP enabled webservice API or whether the target channel system only accepts HTTP posts; if the target channel system has a SOAP enabled webservice API, packaging the campaign metadata as an XML message object; if the target channel system only accepts HTTP posts, packaging the campaign metadata as an HTML request; and transferring the packaged campaign metadata to the target channel system.

Growing community of inventors

San Mateo, CA, United States of America

Jedediah H Paulson