Wideorbit Inc.

Jean M Callahan

John W Morris

William E Offeman

Arden G Adair

Systems and methods for providing targeted content in streaming content online that takes into account content, including advertising content, delivered in a corresponding linear broadcast over a defined period of time (e.g., one day, one week). A broadcast content management system is provided that generates a multicast log that corresponds to a broadcast log, and sends the multicast log to a streaming content management system. The streaming content management system utilizes information in the multicast log to select advertisement content to be served to media player systems (e.g., video players).

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Hayward, CA, United States of America

Jean M Callahan