Verizon Media Inc.

Yahoo Ad Tech LLC

Oath (americas) Inc.

Jay Crystal

Seth Mitchell Demsey

Smitha Surapaneni

Douglas Weltman

Eliot L Pearson

Marcy Stone

Elena Hearty

Systems and methods are disclosed for executing the electronic distribution of electronic content to a display associated with a transit-oriented vehicle. The method includes receiving, from an advertiser or content provider, a request to transmit electronic content to the display, identifying a geographical zone associated with the transit-oriented vehicle; quantifying the relative position of any one of the plurality of electronic devices to the geographical zone as the transit-oriented vehicle moves along a predetermined path; identifying a displacement pattern generated by the plurality of directional vectors for the plurality of electronic devices as the geographical zone moves along the predetermined path; tailoring the electronic content based on the displacement pattern generated by the plurality of directional vectors; and transmitting the tailored electronic content to the display.

Methods and systems for determining exposure to outdoor displays

A method of providing targeted content across user channels includes receiving a plurality of device activity events on a user device, storing the received plurality of device activity events, creating an audience population based on the stored device activity events, determining links for additional secondary user devices based on the user device, creating a cross-channel advertising campaign targeting the determined audience population, and running the cross-channel advertising campaign based on the device activity and the determined additional secondary user devices.

Systems and methods for providing targeted content across user channels

Systems and methods are disclosed for executing the electronic distribution of electronic content to a dynamic display. The method includes receiving, from an advertiser or content provider, a request to transmit electronic content to the dynamic display, identifying a first geographical zone associated with the fixed location; identifying a second geographical zone associated with the fixed location; generating a plurality of directional vectors for quantifying the displacement of any one of the plurality of electronic devices traveling between the first geographical zone and the second geographical zone; identifying a displacement pattern generated by the plurality of directional vectors for the plurality of electronic devices traveling between the first geographical zone and the second geographical zone; tailoring the electronic content based on the displacement pattern generated by the plurality of directional vectors; and transmitting the electronic content to the dynamic display associated with the fixed location.

Methods and systems for determining exposure to fixed-location dynamic displays

Systems and methods are disclosed for detecting and removing traceable identifying audio content from electronic media content. One method includes: receiving, over a network, media content to be broadcast or distributed, the media content including audio data; determining whether the audio data of the media content includes traceable identifying audio content defined by an audio identifier; generating new audio data based on the audio data of the media content when an audio identifier is determined to be include in the audio data; removing audio data from the media content when the audio identifier is determined to be include in the audio data; adding the new audio data to the media content when the audio data is removed from the media content; and broadcasting or distributing the media content having the new audio data to one or more user devices.

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Arlington, VA, United States of America

Jay Crystal