Bloomreach Inc.

Jasvinder Singh

Ashutosh Garg

Anand Raghuraman

Rahul Bhandari

Suchitra Amalapurapu

Vinodh Kumar Ravindranath

Pradeep Muthukrishnan

Techniques for providing dynamic categories are disclosed. In some embodiments, a system for providing dynamic categories includes receiving user context data, and dynamically determining a plurality of categories for the user based on the user context data, in which the plurality of categories are for categorizing content on a web site. For example, the user context data can be based on monitored user behavior on a web site, and one or more of the plurality of categories can include a synthesized category on the web site that is dynamically generated based on the monitored user behavior on the web site.

Dynamic categories

Techniques for cross platform user joining are disclosed. In some embodiments, cross platform user joining includes associating a first user identification (UID) and a second UID with one or more Internet Protocol addresses (IPs); associating the first UID and the second UID with one or more monitored behaviors; and joining the first UID and the second UID based on the one or more IPs and the one or more monitored behaviors.

Cross platform user joining

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Bengaluru, India

Jasvinder Singh