Spotify Ab

Jason Richman

Colin McLeod

Samwoo E

Alex Sarkesian

Will Meyer

Ed Chen

Described herein are techniques for streaming digital media content, such as music, video, or television content. In accordance with some embodiments, a server system associated with a media-providing service provides first media content to a user of the media-providing service. The server system analyzes the first media content and selects second media content for delivery in conjunction with the first media content based at least in part on the analysis of the first media content. The method further comprises providing the second media content in conjunction with the first media content.

System and method for providing enhanced user-sponsor interaction in a media environment, including support for shake action

Described herein are techniques for streaming digital media content, such as music, video, or television content. In accordance with an embodiment, the system includes support for delivery of media content with enhanced user-sponsor interaction. User interaction with a media device can be provided by, for example, voice or tactile command, in addition or as an alternative to the device's regular user interface. For example, a user can interact with an advertisement or other sponsor-directed content, by speaking to or shaking their device, to signal a preference for a particular type of content or advertisement. As another example, a spoken or shake action can be used to trigger or to pause an advertisement break within a media stream, so that the user can control advertisement breaks to better suit their particular lifestyle.

Described herein are techniques for streaming digital media content, such as music, video, or television content. In accordance with an embodiment, the system includes support for watch-now functionality. A media play logic at a media device controls playback of media content and advertisements as received from a media server, and can be configured for regular media play, or extended media play. Periodically, for example when input is received from a user to skip to a next media option for playback, the user can be prompted to watch an advertisement, in return for extended media play. Upon receiving an election by the user to watch the advertisement in return for extended media play, the media application plays the advertisement, and configures the media play logic for an extended period of advertisement-free media play.

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New York, NY, United States of America

Jason Richman