Blue Kai, Inc.

Oracle International Corporation

Jason Leon Walsh

David Abraham Wiener

Omar Tawakol

Jeffrey Charles Frantz

Raja Bishara Daoud

Fang Fang

Embodiments are directed towards employing multiple profiles to track identification of users across multiple domains. Multiple application-domain profiles and multiple web-domain profiles may each include a statistical identifier. A profile enrichment store may be generated from the application-domain profiles and web-domain profiles, where each entry in the profile enrichment store may be based on statistical identifiers. The profile enrichment store may be utilized to determine categories associated with a statistical identifier for a request from a client device. A targeted advertisement may be determined based on the determined category and may be provided to the client device. A client caching identifier may be used in a mobile web domain, in combination with the statistical identifier, to track mobile web users. If a request is associated with a profile that includes an affirmative opt-out flag, categories in the profile enrichment store for a corresponding statistical identifier may be cleaned up.

Client caching identification tracking

Multi-profile tracking identification of a mobile user

Growing community of inventors

Seattle, WA, United States of America

Jason Leon Walsh