Tealium Inc.

Jason Lap-Wing Koo

Chad Major Hartman

George Thomas Webster, Iv

Patrick McWilliams

Son Phi Hoang

Charles Glommen

Embodiments of the systems described herein can implement one or more processes remotely delivering customized code to a host application and/or computing device. The host application may be configured as an Application Programming Interface with a customized code processing library that may configure the host application to receive further instructions remotely. The host application may be further configured to execute host code and/or third-party code. The host application may be configured to receive remote application logic, after the host application has been installed on a computing device, and to execute the received application logic to alter the behavior of the host application, such as selectively tracking end user interactions.

Delivery of instructions in host applications

Delivery of instructions in host application

A native application can be deployed that obtains configuration information for the native application at run-time. Digital marketing users or other marketing users can view or control the behavior of the native application by displaying or setting the configuration information of the native application. The native application can report tracked end user interactions and events with the native application according to the configuration information to tag management systems for data compilation by the tag management systems. In addition, the native application can enable digital marketing users or other marketing users to view or control the behavior of the native application from within the native application using an integrated configuration utility. The configuration utility can be activated using a two-stage activation process or an activation and authorization process to prevent an end user from accidentally encountering the configuration utility during routine use of the native application.

Activation of dormant features in native applications

Growing community of inventors

San Diego, CA, United States of America

Jason Lap-Wing Koo