Oath Inc.

Verizon Media Inc.

Yahoo! Inc.

Jason Endo

Pankaj Gupta

Marshall Allen Beddoe

Bernardo De Seabra

Brian Hardie

Ian Graeme Melven

Giao Huu Phan

Dru Nelson

Kam Ho Kenneth Cheung

Joseph Gutierrez

Daniel Wei-Tze Hsiung

Rahul Ravindran

Sharon Paisner

Max Sadrieh

Vikas Unnava

Dia Kharrat

Amanda Roever

Daniel Hsiung

Aaron Stone

Evan Kuhn

A distributed computing system is configured to compute operational data for a video advertisement delivery system. Cloud-based resource are used to calculate operational parameters such as geographical data, unique advertisement delivery instances and segments of consumers that received the video advertisements.

Geo, segment, uniques distributed computing system

Techniques for monitoring an online video advertisement system include receiving a request for insertion of an online video advertisement, determining, selectively based on presence of a debug suffix, whether the request includes a debug request, performing a bidding auction to select a winning bid, and sending debug information, in response to the request, upon determination that the request includes the debug request. The debug data includes bid data received during the bidding auction. In one advantageous aspect, the use of hypertext transfer protocol headers to communicate debug information allows for activation and deactivation of the debugging operation transparently, e.g., without changing the underlying application layer workflow.

Real time debugging in online video advertisement system

Techniques and systems for operating a video ad exchange includes controlling an ad server to receive ad requests from viewer devices, provide ad responses to viewer devices, generate an ad delivery data file that includes information about delivery of ads to the viewer devices, and transfer the ad delivery data file to a distributed computing cloud. The technique further includes controlling an ad data infrastructure mechanism to download the cloud-based ad delivery data file into a local memory, and process the copied ad delivery data file to generate billing data. An ad data infrastructure mechanism receives a configuration file from the ad server, verifies that all items in the configuration file from the ad server were used in the generation of the first billing data, and removes non-verifiable items from the first billing data to generate a final billing data.

Audited pipelined distributed system for video advertisement exchanges

Growing community of inventors

San Francisco, CA, United States of America

Jason Endo