Audiencescience Inc.

Groupon, Inc.

Jason Carlisle

Radha Krishna Uppala

Basem Nayfeh

Maciek Kozyrczak

Roman Basko

Andrew Chen

Brad Hefta-Gaub

Umachandar Jayachandaran

John M Richmond

Shuoyuan Lin

Ari Alhadeff

Xuan Zheng

Rob Cromwell

Alberto Holts Corey

Vinay P Vaidya

Prasana Kumar

Provided herein are systems, methods and computer readable media for programmatically updating budgeting data, target consumer profile data, and promotion component data for communication to a social network system. An example method may include transmitting, via a social network system interface, budgeting data, target consumer profile data, and promotion component data to the social network system, receiving, at a promotion and marketing system, consumer transaction data, consumer redemption data, and consumer-promotion interaction data, determining, via the promotion and marketing system, at least one of updated budgeting data, updated target consumer data, and updated promotion component data based on the consumer transaction data, the consumer redemption data, and the consumer-promotion interaction data, and transmitting, via the social network system interface, the updated budgeting data, the updated target consumer profile data, and the updated promotion component data to the social network system.

Method, apparatus, and computer program product for programmatically updating data for communication to a social network system

A facility for evaluating an advertising strategy with respect to a subject website is described. The facility receives a specification of the advertising strategy. The specification indicates how to apply the advertising strategy to select one of a plurality of advertising campaigns in response to each page request against the subject website. The facility applies the advertising strategy in accordance with the received advertising strategy specification to a sequence of page requests earlier received against the subject website. The facility then assesses the results of applying the advertising strategy in accordance with the received advertising strategy specification to the earlier-received page requests.

Evaluating advertising strategies by simulating their application

A facility for defining a distinguished segment of individuals within a population of individuals is described. The facility displays a prompt for user input specifying a natural-language characterization of a segment membership criterion for identifying individuals who are members of the distinguished segment. The facility then receives, in response to the displayed prompt, user input specifying a natural-language characterization of a segment membership criterion for identifying individuals who are members of the distinguished segment.

User segmentation user interface

Growing community of inventors

Seattle, WA, United States of America

Jason Carlisle