Canoe Ventures, LLC

Oracle International Corporation

Xandr Inc.

Jason Canney

Chris Pizzurro

Joel Gerard Hassell

Steve Markel

Sid Gregory

Tom Huber

Hilary Joy Traut

Thomas M Moretto

Jonathan E Farb

Timothy R Whitton

Christopher M Rippe

Bruce C Dilger

Yong Liu

Richard Martin Berger

Megan Margraff

Andrew John Grabowski

Alexander Mark Robbe

Alistair Sutcliffe

Alexander Staples-Moore

Julie Samuelson

Katie Jane Glynn

Monica Wedgwood

Mark Shepard

John Orosa

Laura Yu

Frank Appiah

Bob Griese

Dan Davies

Christopher Stark

Mohit Gupta

Ed Knudson

Michael Munhall

Debra Eskra

Tim Whitton

Present invention describes a computer-implemented method for managing content to be rendered in a webpage. A web server receives a request to access a webpage. A user identifier or a device identifier is extracted from the request. The web server transmits a request for a Self Sovereign Identity (SSI) to a gatekeeper server using the identifier. The web server receives the SSI generated based on a propensity score indicating extent to which the user has propensity for releasing user's data to a digital platform. The web server extracts data about content preferences, user characteristics, or browsing history from the SSI based on data related to privacy of a user associated with the user identifier. using the data, a content item is selected to fill a content slot on the webpage. The web server configures the webpage such that the selected content item fills the content slot.

Managing content items to fill a content slot on a webpage

A computer system is described for receiving a request for secondary content to be included in an active user session with a content distribution service. In response to the request, the computer system determines whether the content distribution service is included in a set of labeled content distribution services. If not, the computer system retrieves primary content from the content distribution service in an automated second active session with the content distribution service. The computer system then generates a vector embedding of the primary content for comparison with vector embeddings of contextual personality categories. The content distribution service is labeled with a contextual personality category based on the comparison, and the labeled content distribution service is added to the set of labeled content distribution services for use in providing targeted secondary content for inclusion in active user sessions. Contextual personality labels for sites may be used to update contextual personality labels for candidate consumers visiting the sites, and vice versa.

Graph-based contextual targeting of content consumers

The present disclosure relates to systems and methods for tracking content across multiple content outlets. Content items, characterized by first metadata, and content slots, characterized by second metadata, can be received. Third metadata for digital content slots can be generated. Fourth metadata can be received. A recommended content item package can be provided based on a comparison between a combination of the first metadata, the second metadata, and the third metadata and the fourth metadata. The recommended content item package can include a content file and a metadata file. A performance and a measurement of the recommended content item package can be determined by executing the metadata file to track the content file across one or more of the content slots and the potential digital content slots. The performance and the measurement can be provided.

Tracking performance of recommended content across multiple content outlets

The present disclosure relates to systems and methods for distributing decentralized compute resources. Compute resource metadata that identifies a set of decentralized compute resources can be received. A request to use one or more compute resources can be received. A digital twin can be generated. The digital twin can facilitate identification of a particular compute resource, and the digital twin can be representative of potential interactions between a receiver entity and a set of provider entities. An interaction can be initiated between the receiver entity and a particular provider entity. The interaction may involve allocating the particular compute resource from the particular provider entity to the receiver entity in response to the request.

Digital twin for distributing decentralized compute resources

Systems are disclosed for determining contextual segments for targeting contextual advertising in metaverses. The system can deploy an observer avatar in a metaverse to capture information inside a portion of a metaverse from behaviors and interactions of a target user avatar. The observer avatar can capture audio, video, images, and text perceived by the observer avatar in the area of the user avatar, along with metadata describing the captured information. Using the captured observations, the system can determine contextual segments classifying the portion of the metaverse. Using a library of the contextual segments, advertisers can distribute contextually targeted advertisements.

Contextual targeting based on metaverse monitoring

Systems and methods presented herein provide for Content On Demand (COD) asset insertion. A COD asset insertion decision system (CODAID) is communicatively coupled to a content distributer to process information about COD content selections by Customer Premises Equipment (CPEs). An auction system is communicatively coupled to the CODAID and to a plurality of asset providers to process information about assets of the providers, to provide an auction for asset opportunities in the COD content selections, to receive bids for the asset opportunities, and to rank the auctioned assets according to bid. The CODAID further ranks the auctioned assets based in part on the COD content selection information and the asset information, identifies one or more of the further ranked assets for insertion into the COD content selection, and directs the content distributer to insert the identified one or more further ranked assets into the COD content selection.

Auctioning for content on demand asset insertion

One embodiment herein includes a Content On Demand (COD) asset insertion system that is operable to process a plurality of asset campaigns from a plurality of asset managers, to process information from a remote COD content distributor about COD content selections by a plurality of Customer Premises Equipment (CPEs), to identify and qualify assets of the asset campaigns for insertion in the COD content selections, and to direct the remote COD content distributor to insert the qualified assets into the COD content selections. The embodiment also includes an analytics processor that is operable to collect information about the assets inserted in the COD content selections, to modify the asset campaigns based on the collected information, and to present the modified asset campaigns to the COD asset insertion decision system. The COD asset insertion decision system is further operable to re-qualify the assets based on the modified asset campaigns.

Campaign modification for content on demand asset insertion

Aspects of the subject disclosure may include, for example, a processing system including a processor; and a memory that stores executable instructions that, when executed by the processing system, facilitate performance of operations that encompass: determining a cluster of mobile devices at a premises comprising a media server, wherein the media server is communicatively coupled to the system through a network; establishing a physical location of the premises; associating one or more mobile devices of the cluster of mobile devices with the premises; and providing a service to the one or more mobile devices associated with the premises. Other embodiments are disclosed.

System and method for establishing a virtual identity for a premises

Systems and methods presented herein provide for Content On Demand (COD) asset insertion. A COD asset insertion decision system (CODAID) is communicatively coupled to a content distributor to process information about a COD content selection by a Customer Premises Equipment (CPE). The CODAID also processes information about assets from asset providers. The CODAID ranks the assets based in part on the COD content selection information and the asset information, identifies one or more of the ranked assets for insertion into the COD content selection, and directs the content distributor to insert the identified one or more ranked assets into the COD content selection. The system also includes an auction system which identifies asset placement opportunities remaining in the COD content selection after the CODAID identifies the one or more ranked assets for insertion so as to provide an auction for the asset placement opportunities.

Systems and methods presented herein provide for countering functionality on a UE that prevents the UE from requesting asset insertion into COD content. An ADS evaluates and ranks a plurality of assets for insertion into the selected COD content. A request manager determines that the UE is blocking a request for asset insertion into COD content selected by the UE, and generates a message for the UE requesting payload delivery information for the selected COD content based on the determination. The message circumvents the blocking and directs the UE to request asset insertion. The request manager processes a response from the UE for the payload delivery information, extracts a request for asset insertion from the response, directs the ADS to select a first of the assets based on the ranking, and directs the remote COD provider to insert the first asset with the selected COD content.

Systems and methods for countering information blocking on a device

One system herein is operable to determine effectiveness of asset insertion in VOD content. The VOD content is selected by a user through a CPE. The system is operable to analyze upstream internet traffic through a cable television network, to identify household identifications from the upstream internet traffic, and to detect an internet website selected by the user from the upstream internet traffic based on the user's household identification. The system is also operable to couple to a VOD asset insertion system of a headend in the cable television network to detect an asset inserted into the VOD content selected by the CPE, to associate the internet website with the inserted asset, to determine a period of time between insertion of the asset and the selection of the internet website by the user, and to determine an effectiveness of the asset based on the determined period of time.

Systems and methods for determining effectiveness of asset insertion

Growing community of inventors

Highlands Ranch, CO, United States of America

Jason Canney