Hulu, LLC

Amazon Technologies, Inc.

Jason A Kilar

Richard W Tom

Jean-Paul Colaco

Hua Zheng

Wing Chit Mak

Jessica Page Ivy

Robert Masao Wong

Brian Soebekti

Xin Jin

Eric I Feng

Bryon Edward Schafer

Matthew J Round

Andrew Douglas Birkett

Graeme N Smith

Thomas C Tate

Jason King

Haakon Sorensen

Elinor Trotter

Michael Davidson

Gregory Huczynski

Yingan Wang

Eugene Chuan-Huai Wei

Arash Nikkar

Bradley J Suter

Eugene C Wei

Arthur Switalski

Haisheng Wu

Betina J Chan-Martin

Gavin F Hewitt

Damon A Young

Wei Eugene Chuan-Huai

A method transmits configuration information including a set of events that define when a media program player should send information regarding playback of an advertisement during an advertisement break in a media program. Also, the method transmits, to the user device, advertising control options configured to be output on the user device. A user selection for a control option in the advertising control options is received from the user device, wherein the control option controls sending of an advertisement to the user device during the advertisement break. The method then receives advertisement viewing data describing a viewing of the advertisement on the user device, wherein sending of the advertisement viewing data by the media program player is triggered based on an event in the set of events occurring at the media program player.

Media player configuration to provide viewing data feedback

A method, apparatus, article of manufacture, and a memory structure for presenting an advertisement for playback in conjunction with a streamed media program are described. The method permits the user to control advertising breaks and in particular, the timing of advertising breaks associated with the media program.

Method and apparatus for providing user control of advertising breaks associated with a media program

A method and system are disclosed for allowing a user to suggest information about content that can be utilized in processing subsequent searches. The suggested information may be different from a fixed set of information about an item, such as keywords, attributes or characteristics of an item, generally provided by a manufacturer or seller of the item. Users can submit to a service the information that they feel is relevant to the item, such as a brief explanation of relevance and a detailed explanation that would help other users to make a decision about the item. The submitted information may be associated with the item information and stored in a data store and utilized as additional attributes of the item for a search. In addition, when a user requests detail information about an item, the user-submitted information may be displayed to the user.

Enhanced search with user suggested search information

A method, apparatus, article of manufacture, and a memory structure for providing advertisements with a media program transmitted to a user device are described. The method permits the user to control the presentation of advertisements. In one embodiment, the method receives an identification of the media program to be sent to the user device, transmits metadata defining an advertising break having at least one advertisement opportunity within the media program, at the advertisement opportunity, transmits advertising control options, receives a user selection for the advertising control options, sends the advertisement to the user device according to the user selection for the advertising control options, receives advertising viewing data describing the streaming of the advertisement to the user device, and stores the advertisement viewing data.

Method and apparatus for providing directed advertising based on user preferences

A method, apparatus, article of manufacture, and a memory structure for providing advertisements with a media program transmitted to a user device are described. The method permits the user to manage the provision of user information such as surveys and advertisement feedback to the media program provider to improve the advertising experience.

Providing a survey during an advertisement opportunity to improve advertising experience

Commenting tied to user-selected times during play of audio/video content is enabled by a computer system. An apparatus detects a time that input of user comment data is received during playback of audio/video content on an electronic display device. The apparatus determines a temporal point relative to the playback of the audio/video content correlated to the user comment data, based on the time. The apparatus transmits the user comment data correlated to identifiers for the audio-video content and the temporal point to a computer server. The server may configure the video data for publishing on a website so that the comment data is displayed for a limited period based on the temporal point. Users may thereby conveniently record audio or textual comments that are output during subsequent play of the audio/video content, for sharing with friends and others.

Commenting correlated to temporal point of video data

A method, apparatus, article of manufacture, and a memory structure for providing advertisements with a media program transmitted to a user device are described. The method permits the user to interrupt the playback of the advertisement and continue with the playback of the media program with no further advertisements, or to interrupt the playback of the advertisement to substitute a different version of the advertisement.

Method and apparatus for permitting user interruption of an advertisement and the substitution of alternate advertisement version

Configuration of advertisements in a streaming video segment works in cooperation with a client device. Using a selection algorithm, a server selects a first number of default video advertisements for a video streaming session, and a second number of alternative video ads greater than the first number. The server provides identifiers for the alternative video advertisements and transmits the identifiers to the client device prior to a corresponding ad break in the streaming video. During or before streaming of one of the default video advertisements to the client device, the server detects a signal from the client device requesting that one of the alternative video advertisements be swapped for the one of the default video advertisements, interrupts streaming of the default video, and initiates streaming of the one of the alternative video advertisements, in response to detecting the signal. Corresponding operations may be performed by the client device.

Video ad swapping in a video streaming system

A method and system are disclosed for allowing a user to suggest information about content that can be utilized in processing subsequent searches. The suggested information may be different from a fixed set of information about an item, such as keywords, attributes, or characteristics of an item, generally provided by a manufacturer or seller of the item. Users can submit to a service the information that they feel is relevant to the item, such as a brief explanation of relevance and a detailed explanation that would help other users to make a decision about the item. The submitted information may be associated with the item information and stored in a data store and utilized as additional attributes of the item for a search. In addition, when a user requests detail information about an item, the user-submitted information may be displayed to the user.

A method, apparatus, article of manufacture, and a memory structure for providing advertisements with a media program transmitted to a user device are described. The method permits the user to control the presentation of advertisements to select prefacing advertisements in lieu of more time consuming or more numerous intervening advertisements presented during the media program.

Method and apparatus for user selection of advertising combinations

To address the requirements described above, a method, apparatus, article of manufacture, and a memory structure for providing advertisements with a media program transmitted to a user computer. The method permits the user to provide survey responses in exchange for viewing a media program with fewer advertisement, and permits the user to manage the survey responses.

Growing community of inventors

Santa Monica, CA, United States of America

Jason A Kilar