Microsoft Technology Licensing, LLC

Jasmina S Mathieu

Chunkit Jacky Chan

Ankur Khator

Jenny Linnéa Maria Ahlbäck

Embodiments relate to leveraging automated image understanding to foster user engagement with an image. An image viewer application is provided with image analysis algorithms that determine features of an image by identifying objects in the image, recognizing faces in the image, etc. Hotspots may be added to the display of the image at locations of the features. Contextual metadata such as data about a user, user activity, other images, etc. can be used to determine which features will be provided with hotspots and what information will be associated with the hotspots. In one embodiment, the information associated with a hotspot is another image, and interactive selection of the hotspot causes the image to be both displayed and processed for hotspot augmentation. Tools may be provided to modify or edit the image based on the features found via the image analysis.

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Kirkland, WA, United States of America

Jasmina S Mathieu