Nokia Corporation

Nokia Mobile Phones Limited

Jari P Kinnunen

Remeres Jacobs

Pekka A Kuismanen

Christopher Bouret

Mikko Lonnfors

Mikko Aleksi Lönnfors

Kalevi Ratschunas

Karri Huhtanen

Pekka Jussila

Guruprasad Krishnamurthy

The disclosure details the implementation of apparatuses, methods and systems for a Framework for Ad-hoc Applications Based on Advertising (FAABA). The FAABA may employ short-range radio-frequency communications. The disclosure teaches mechanisms for providing targeted advertising in connection with ad-hoc applications/point-to-point (P2P) communications between user terminals. In a manner, the invention teaches general collection components for user terminals, which is responsible for collecting and maintaining a dynamic set of advertisements as a background operation. This allows the user terminals to initiate applications that are based on P2P communication, and furthermore, allows collections of pre-loaded advertisements to be provided to the user terminals along and/or during the P2P communications. Also, the FAABA teaches that after advertisements are stored in the receiving device, the advertisements can be tailored more closely to the interests of the user of the device and the advertisements can be filtered based on current context of the user.

Apparatuses, methods and systems for ad-hoc applications based on advertisement

Apparatus, methods and systems for ad-hoc applications based on advertisement

A system for providing location dependent services to a plurality of mobile terminals within a coverage area. The system defines services deployment areas in which the services are available. A server receives, from a plurality of sources, location information indicating the locations of mobile terminals and tracks them so that their presence in particular service deployment areas can be determined. The services receive meta-information classifying the location information and use this meta-information to determine whether the source of the location information is reliable enough for the service to be provided. If it is reliable enough, the service is provided to the mobile terminal.

Location dependent services

Growing community of inventors

Helsinki, Finland

Jari P Kinnunen