Facebook, Inc.

Jared S Morgenstern

Mark Rabkin

Rama Ranganath

George Lee

Guy Rom

Daniel Alan Levy

Robert Kang Xing Jin

Neville S Bowers

Rama Raganath

Nan Gao

A social networking system provides suggestions of gifts to users for presentation to a target user for a life event of the target user. Merchants provide bids for their products. The social networking system selects products as gift suggestions based on the merchants' bids, recipient's interests, and the candidate user to whom the gift is suggested. The selected gift and any messages relating to the life event are held until a specified time and then delivered to the target user. At the time of delivery, the target user may be provided with alternative products that the target user can select instead of the gift. The social networking system can earn revenue based on promotion of products as gift suggestions, promotion of products as gift alternatives, and for any financial transaction related to the gift.

Determining gift suggestions for users of a social networking system using an auction model

Delivery of messages for a life event of user of social networking system

A social network advertises to its members with engagement interfaces. An engagement interface comprises a call to action and a link to perform the action within the social network from within the engagement interface. Responsive to a user selection of the link to perform the action, the engagement interface modifies one or more objects within the social network associated with the call to action according to the selection of the link to perform the action. The engagement interface may be refreshed on the user's screen to indicate to the user that the action has been performed. An engagement interface may also be presented to a user from the social network or from an external system apart from the social network.

Engagement interface advertising in a social network

A virtual currency system keeps track of virtual credits, which can be owned, transferred, purchased, and sold by participants in a virtual economy. Each virtual credit has an internal value and an external value, which define, respectively, the exchange rates for creating and redeeming the virtual credits. Upon creation of new virtual credits, the internal value for those credits is the rate for which real currency was paid per credit. The external value sets the rate at which the virtual credits can be redeemed for real currency. Each virtual credit may further have a face value, which is an apparent value of the virtual credit within the virtual economy, giving users a baseline impression for valuing the virtual currency. These features of the virtual currency enable a number of useful actions within the virtual economy, including currency seeding, couponing, and chargebacks.

Creation, redemption, and accounting in a virtual currency system

A system and method is described for giving gifts via a social network and displaying icons representing assets that have been acquired via the social network. In various embodiments, the assets include real assets, digital assets, and virtual assets. Digital assets that have been acquired via the social network environment may also be displayed. In some embodiments, the assets are received as gifts or in trade from another user of the social network environment.

Giving gifts and displaying assets in a social network environment

A method for collectively purchasing a gift in a social network environment is described. A request is received to establish a gift account, a recipient user of the social network environment is designated to receive the gift, and the gift is selected. Money is received from a plurality of contributing users for deposit into the gift account, and the selected gift is purchased using the money deposited in the gift account. The purchased gift is then provided to the recipient user.

Growing community of inventors

Manhattan, NY, United States of America

Jared S Morgenstern