Da IP Corp.

Jared R Wolf

David M Rudnick

Christopher A Lee

Wei Hu

Leveraging the wealth of information available on-line to accelerate and facilitate commercial transactions initiated by viewers of television programming, both during conventional programming and while using interactive features such as shopping channels, application channels, executing downloaded applications, and the like, for reducing the amount and frequency of user input required by accelerating and simplifying the process of accessing stored profiles and payment methods in these transactions, and by reducing user efforts in maintaining their on-line presence without compromising user security, is described. The motivation for such simplification derives from concerns apparent in emerging t-commerce transactions, where the means by which viewers may engage in two-way transactions directly in the context of the television programming are different and frequently more constrained than in traditional e-commerce and m-commerce modes.

Growing community of inventors

Lakewood, CO, United States of America

Jared R Wolf