Braze, Inc.

Jared Poelman

Brian Wheeler

Matthew Hicks

Ian Leue

Julian Contreras

Kevin Wang

Systems and methods for causing messages to be presented to users involve updating and using geofencing data to determine whether and when to present a message to a user via a user computing device. Geofencing data that defines the closest relevant geofences to the current position of a user computing device can be provided to a software application on the user computing device on a periodic basis, or when the software application is loaded and run. The software application can then register the geofences with an operating system of the user computing device. When the user computing device determines that the user computing device has entered a geofence, this information can be used to determine whether to present the user with a message.

Systems and methods for updating and using geofence data to trigger delivery of messages

Systems and methods for causing an in-application message to be presented to a user of a software application can send message data to the software application via a push notification and via a redundant communication sent over a data network. If the push notification is delivered to the software application first, information in the push notification is used to present the in-application message to the user and the later arriving redundant communication over the data network is ignored. Similarly, if the redundant communication via the data network arrives first, information in that communication is used to present the in-application message to the user, and the later arriving push notification is ignored.

Systems and methods for ensuring presentation of in-application messages

Systems and methods for sending an in-application message to a user of a software application makes use of templated messages. User-specific information is added to the template to create the message delivered to the user. The user-specific information is added to the template to create the message immediately before the message is to be delivered to the user to ensure the user-specific information is as up-to-date as possible.

Systems and methods for delivering in-application messages

Systems and methods for causing an in-application message to be presented to a user of a software application track when in-application message presentation failures occur. If message presentation failures occur too frequently, the size of image or media files being sent to software application to generate in-application messages is reduced in an attempt to reduce the number of message presentation failures that are occurring.

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Long Island City, NY, United States of America

Jared Poelman