Walmart Apollo, LLC

Jared Kluver

Jason Todd

Rebecca Sue Schmalbeck

Disclosed is a system and method for directing a customer to one of a plurality of checkout lanes in a retail store. The system includes a checkout lane selection module that is in communication with each of the plurality of checkout lanes. The checkout lane selection module is part of a computing device, such as a server, that may be resident in the retail store, or remote from the retail store. The checkout lane selection module receives lane status information from each of the plurality of checkout lanes. And the checkout lane selection module receives customer information from a customer profile and from the customer's shopping basket. The checkout lane selection module provides the customer a preferred lane selection, and/or details about each checkout lane so that the customer can make an informed choice about which checkout lane to use.

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Bentonville, AR, United States of America

Jared Kluver