Google Inc.

Meta Platforms, Inc.

Japinder Singh

Vivek Raghunathan

Arash Baratloo

Emmanuel Christophe

Thomas Frederick Dimson

Gregor Hochmuth

Adrien Thomas Friggeri

A social networking system provides a user with a feed of content items associated with other users connected to the user via the social networking system. Additionally, the social networking system identifies additional content items for presentation to the user and generates an additional feed including the additional content items. The additional content items may be determined by identifying content items having various characteristics and scoring the content items based on the characteristics. Content items having at least a threshold score are identified as additional content items. Examples of characteristics of content items include users providing content items to the social networking system, locations associated with social networking system users, and interaction with content items by social networking system users. In some embodiments, the additional feed modifies presentation of the additional content items based on their associated scores.

Selecting content and identifying users for identification to additional users of social networking system based on user attributes or content item characteristics

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for serving advertisements based on partial queries. In one aspect, a method includes receiving a request for advertisements that specifies a set of query suggestions. The query suggestions are ranked based, at least in part on a probability of each query suggestion being selected by a user that input the partial query. A proper subset of the query suggestions is selected and includes a highest ranked query suggestion based on the ranking and one or more query suggestions of the set of query suggestions that is at least one of a revision of the highest ranked query suggestion or refers to a same topic as the highest ranked query suggestion. One or more advertisements are identified for each query suggestion of the proper subset. Data specifying the identified advertisements are provided.

Serving advertisements based on partial queries

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Cupertino, CA, United States of America

Japinder Singh