Twilio Inc.

Jamie O'Shaughnessy

Riivo Kikas

Kaarel Kitsemets

Chloe Chen

Simon Khalaf

Disclosed are systems, methods, and non-transitory computer-readable media for message routing optimization. The message routing optimization system receives requests to transmit messages to recipient devices. The message routing optimization system determines whether to allocate the messages to an optimal routing provider or a secondary routing provider. The message routing optimization ranks the set of routing providers based on a conversion rate index and determines the optimal routing and secondary routing providers based on the ranking. The message routing optimization system allocates messages to the selected routing providers to be delivered to their intended recipients.

Message routing optimization system

Disclosed are systems, methods, and non-transitory computer-readable media for selecting a routing provider that is best suited to deliver each individual message. The message exchange system selects a routing provider based on customer criteria provided by the customer, bids provided by the routing providers and/or performance of the routing providers. The message exchange system ranks the bids based on a ranking value calculated for each bid based on the cost value associated with the bid, the quality score of the associated routing provider and the customer criteria. The message exchange system selects a bid based on the resulting ranking values. For example, the message exchange system selects the bid that is ranked the highest based on the ranking values. The message exchange system then transmits the message to its intended recipient via the routing provider associated with the selected bid.

Growing community of inventors

Surrey, United Kingdom

Jamie O'Shaughnessy