Block, Inc.

James Webb

Marsal Gavalda

Gabor Angeli

Techniques described herein are directed to receiving audio input during playback of multimedia content to trigger purchase and payment for an item represented in the multimedia content. In an example, multimedia content is sent to a user device. The multimedia content may contain a representation of an item and an indication that the item can be purchased. Based on receipt of an indication that trigger words were spoken during playback, a recording is initiated. A purchase intent of the user for the item is determined based on the recording. A graphical user interface is displayed via the user device to initiate payment by the user for the item.

Customized e-commerce tags in realtime multimedia content

Techniques described herein are directed to e-commerce tags in multimedia content. In an example, multimedia content is received and item-recognition techniques are performed to identify one or more items referenced in the content. An interactive element is generated that indicates information about a given referenced item, and that interactive element is displayed while the multimedia content is output. Selection of the interactive element may cause a purchasing user interface to be displayed with item and/or or payment information prepopulated based at least in part on identified attributes of the item and/or user preferences determined from historical purchase data associated with the user.

E-commerce tags in multimedia content

Techniques described herein are directed to interactive elements displayed in multimedia content. In an example, it is determined that multimedia content displays an item offered for sale by a merchant. Based on so determining, an interactive element is rendered that displays a representation of the item offered for sale by the merchant in place of a portion of the multimedia content. When an interaction by a user with the interactive element is detected, a graphical user interface is displayed that is configured to allow the user to purchase the item.

Techniques described herein are directed to e-commerce tags in multimedia content. In an example, multimedia content is received that includes a representation of an item offered for sale by a merchant. A user profile of the viewer is determined. Identifying information including customized item details are generated based on the user profile. The identifying information is sent to a different application (on a same device or different device as the device that is playing the multimedia content), which allows for linkage of a merchant profile and user profile and enables payment for the item.

Growing community of inventors

San Francisco, CA, United States of America

James Webb