Oracle International Corporation

James V Anderson

Michael James Strutton

Brian Culler

Jon M Lee

Chad Estes

John Benjamin Nolt

Horace Williams, Ii

Andrei Erdoss

John Schult

Jason C Reynolds

Reginald R Bradford

Maria F Arscott

Andrew Robert Dorr

Matt White

Paul M Broft

Luis M Caballero

Wenchang Yan

Joe Kearney

Erick J Schmitt

Nancy M Lim

Micah Z Wedemeyer

Melinda M Weathers

Sriti Kumar

Erica M Stanley

Geoffrey Hom

Robert M Maury

Gregory K Dunn

Systems and methods for evaluating the effectiveness of social media pages. Users of social media systems review and publish various kinds of content on social media pages, including various messages, audio clips, video clips, polls, web links, etc. A social media page evaluation system hosted on a physical server or a cloud receives a social media page that is to be evaluated, and provides results of an evaluation process. The evaluation process involves processing of various criteria and parameters that characterize engagements and interactions between users of social media pages. Results of an evaluation process include qualitative and quantitative attributes in connection with evaluating the effectiveness of published content on social media pages. Such results are useful for purposes of enriching content in social media pages, resulting in greater network traffic due to increased engagements and interaction among users of social media pages.

Systems and methods for determining value of social media pages

In one aspect, the present disclosure relates to a method, in a computer network, for generating social index scores associated with key terms within web-based social network sites. Generally, the method comprises the steps of receiving an input of the key terms from a user, generating search queries from the key terms, providing the generated search queries to the web-based social network sites, capturing search results received from the web-based social network sites in response to the provided search queries, generating, from the captured search results, the social index scores using a processing algorithm, storing the generated social index scores in at least one database, and, providing at least one representation of the generated social index scores to the user in one or more of numerical, visual, and printed form.

Systems and methods for generating social index scores for key term analysis and comparisons

Embodiments of the present disclosure generally relate to aspects of an Internet-accessible brand management system (BMS) that allows marketers (e.g., corporations, organizations, etc.) to efficiently organize, create, maintain, and display content associated with many brand categories or brand items within a brand category on a single social media system (SMS) page/account, or alternatively, across many SMS pages or accounts with one or more common content themes. Administrators/developers of individual marketing pages or accounts (global and local) may update their pages through the BMS using standard configurable templates. The system may integrate content from one or more developers to create content for varying pages (for example, by incorporating some global content into local pages according to configurable rules, or vice versa). Subsequently, when a social media system user requests content associated with a particular brand category or brand item within that category on a social media system, the brand management system renders the updated, requested marketing page associated with that category, but within a global marketer page, or with common marketer content also provided.

Systems and methods for managing content associated with multiple brand categories within a social media system

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Atlanta, GA, United States of America

James V Anderson