Capital One Services, LLC

James O H Montgomery

Keegan Hines

Athanassios Kintsakis

Christopher Bayan Bruss

Jason Wittenbach

Disclosed are methods, systems, and non-transitory computer-readable medium for targeting bid and position for a keyword. For instance, the method may include obtaining information about the keyword, the information about the keyword including observations of value with respect to position for the keyword. The method may further include applying a Gaussian Process Model on the observations to obtain a prediction function and associated uncertainties, the prediction function and the associated uncertainties relating positions to expected values; applying a Thompson sampling reinforcement learning model on the expected values and the positions to obtain a target position; and applying a bid model to the target position to obtain bid information for the keyword. The method may also include transmitting a bid message to a search engine, the bid message including the bid information.

Systems and methods for targeting bid and position for a keyword

Systems and methods are disclosed herein for improving machine learning of a data set. In one example, the method may include training a predictive model on an initial data set comprising labeled data, wherein the training is performed in an active learning system. The method may further include generating a set of parameters based on the training and introducing an unlabeled data set into the predictive model. According to some embodiments, the method may further include applying the set of parameters to the unlabeled data set, generating a set of predictions associated with the applied set of parameters and calculating a first uncertainty score and a second uncertainty score associated with the generated set of predictions. Moreover, the method may also include modifying the data set based on the first uncertainty score, and modifying the predictive model based on the second uncertainty score.

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McLean, VA, United States of America

James O H Montgomery