Adobe, Inc.

James Nyland

Craig Mathis

Scott T Pead

Natalee A Villa

Systems and methods disclosed herein compactly store representations of segment-specific interaction data from a real time data stream of data interactions by multiple entities to facilitate segment-specific analytics for particular time periods. Segment rules defining characteristics of entities within a segment are received. A first probabilistic data structure is created representing unique entity IDs included in instances of interaction data in the real time data stream during a first time period. A second probabilistic data structure representing unique entity IDs included in instances of interaction data in the real time data stream during a second time period different from the first time period. The first probabilistic data structure represents only entity IDs of entities within the segment and the second probabilistic data structure represents only entity IDs of entities within the segment. The first and second probabilistic data structures are indexed and stored.

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Highland, UT, United States of America

James Nyland