Oracle International Corporation

Cbs Interactive, Inc.

James Kong Hsu

Stephen John Papa

David Abraham Wiener

John Patrick Connelly

Kendra Mariko Chen

Sherene Wael Hilal

Vernon W Hui

Christopher Peter Xiques

Ben Hekster

Vernon Wah-Non Hui

Edward L Wallace

Jignesh Yashwant Dhruv

Jeffrey Charles Frantz

Shalitha Arosha Senanayake

Mayank Ashwin Dedhia

Hong Bao

Eric Chi Kit Pang

A server receives incoming data records comprising an ID value and respective user attributes corresponding to a user activity that originates at a user device. Characteristics of the activity and/or characteristics of the user device are considered in order to assign a probabilistic confidence value, which is in turn used to generate links from an incoming data record to other previously-received data records, and in so doing, generates a probabilistic link between one set of user attributes from the incoming data record and another set of user attributes from previously-received data records. A messaging campaign specification that describes target user attributes is used to identify a matching set of target audience member records. The determination of a match or not is based on the probabilistic confidence value and a threshold can be varied to extend audience reach. The identified set of target audience member records are transmitted over a network.

Extending audience reach in messaging campaigns using probabilistic ID linking

Extending audience reach in messaging campaigns using super profiles

The present disclosure provides systems, methods, and computer program products for real-time cross-device user category synchronization. Embodiments commence upon allocating or identifying user data records comprising two user profiles. The user profiles are populated with information by receiving electronic communications over a network, where the information comprises user category information and device attributes found in data records that originate from user devices. Steps are taken to associate a first device data record with a second device data record, wherein the association is based at least in part on a match between selected attributes among the user devices. User category information within the user profiles are synchronized to form updated user profiles. Some embodiments further execute steps for forming a cross-device map that identifies an association between an updated first user profile and a second user profile.

Real-time cross-device user category synchronization in an advertising campaign

A streaming video player and authentication server work in conjunction to provide secure streaming media. Player authentication is used to ensure that only users using an authorized media player authorized users can access and stream the media content. An encryption process protects unauthorized users from playing media streams that are intercepted between the content server and an authorized user. Additionally, timed tokens are used to ensure that a user authorized to access a stream during a specified time period cannot access the same stream at a later time when the user is no longer authorized.

Media player security for full length episodes

Event-based communication in a media player architecture. The architecture can include a series of modules. The technology can define media player events, at least in part by defining event notifications and event handling processes. The various modules can register as one or both of an issuer of at least one media player event notification, and a subscriber to at least one published media player event notification. When an event occurs in a module, the module issues an event notification that is then handled by a handling process. The event handling process(es) publish the event to subscribing modules, and in some cases perform processing on the event notification before publishing.

On-line media player architecture

Streaming media at an adaptive bitrate streaming media player. Tracking a bitrate history of the player. Determining a startup bitrate from the bitrate history. Streaming at the determined bitrate. Tracking a bitrate history of the player can include storing tracked bitrates in a cookie accessible by the player; and determining a startup bitrate can include determining a startup bitrate from the cookie. Determining a startup bitrate can include determining an average tracked bitrate over the last N tracked bitrates. The average tracked bitrate can be weighted toward more recent tracked bitrates. Determining a startup bitrate can include determining a maximum startup bitrate. The bitrate history can include the maximum bitrate of the player over the last X sessions; and the maximum startup bitrate can be the lowest maximum bitrate over the last X sessions. The maximum startup bitrate can be the mode among maximum bitrates over the last X sessions.

Startup bitrate in adaptive bitrate streaming

Technology for processing an ordered sequence of frames of a media program intended for play in an HTTP Live Streaming (HLS) player. Processing a first ordered subset of frames of the sequence. Processing a second ordered subset of frames of the sequence separate from the first subset. The second subset following on the first forms a third ordered subset of frames of the media program. Processing the second subset includes creating a manifest file of the subset. The playing time of processed frames of the first subset is at least equal to the processing time of the second subset. Processing the first subset can include creating a manifest file of the subset. The media program can include ads (at least a pre-roll ad) and content. The first ordered subset can be the pre-roll ad. The second ordered subset can be the content and remaining ads (e.g., mid-roll and post roll).

Reduced video player start-up latency in HTTP live streaming and similar protocols

Growing community of inventors

Redwood City, CA, United States of America

James Kong Hsu