Auction.com, LLC

James Hudson

Nathaniel Dever

A system and method for structuring an online auction when a reserve price is not met are described. In an online auction, bidding activity is analyzed over a duration to determine whether there are multiple active bidders for the auction and whether the reserve price for the auction is met after a designated period of time. In response to making that determination, the bidder interface for a sole active bidder on the auction can be automatically updated to include a notification that the bid has not met the reserve price and an option to place a new bid on the item so that the auction is successful and does not end with no bids meeting the reserve.

System and method for structuring an online auction when reserve price is not met

Examples described herein pertain generally to network computer systems, and more specifically, to network computer systems for evaluating contingency based outcomes for network transactions.

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San Jose, CA, United States of America

James Hudson