The Nielsen Comapny (us), LLC

James Bartelme

Jan Besehanic

Joseph Gregory Milavsky

Hashem Alsaket

Edward Stembler

Edward Stembier

Methods, apparatus, systems and articles of manufacture to determine audio source impact on an audience of media are disclosed. A disclosed example apparatus includes at least one memory, instructions in the apparatus, and processor circuitry to execute the instructions to: divide audio of monitored media into successive audio segments; perform speaker identification on the audio segments; generate confidence values for speakers identified in the audio segments; generate speaker identification data for ones of the speakers having respective confidence values that satisfy a threshold; and analyze the speaker identification data to determine a speaker impact on audience ratings data.

Methods and apparatus to determine audio source impact on an audience of media

Methods, apparatus, systems and articles of manufacture to determine audio source impact on an audience of media are disclosed. A disclosed example method includes dividing monitored audio into successive audio segments including a first audio segment and a second audio segment. The example method also includes generating a first confidence value from the first audio segment and a second confidence value from the second audio segment, the first confidence value associated with a presence of a first audio source in the first audio segment, the second confidence value associated with a presence of the first audio source in the second audio segment. The example method includes identifying whether the monitored audio is associated with a presentation of first media based on the first confidence value and the second confidence value.

Methods, apparatus, systems and articles of manufacture to determine audio source impact on an audience of media are disclosed. A disclosed example method includes dividing monitored audio into successive audio segments including a first audio segment and a second audio segment. The example method also includes generating a first confidence value from the first audio segment and a second confidence value from the second audio segment, the first confidence value associated with a presence of a first audio source in the first audio segment, the second confidence value associated with a presence of the first audio source in the second audio segment. The example method includes determining an impact of the presence of the first audio source on audience ratings associated with the monitored audio based on the first confidence value, the first quantity of audience members, the second confidence value and the second quantity of audience members to determine.

Methods, apparatus, systems and articles of manufacture to determine audio source impact on an audience of media are disclosed. A disclosed example method includes dividing monitored audio into successive audio segments including a first audio segment and a second audio segment, the monitored audio associated with monitored media. The example method also includes generating a first confidence value for the first audio segment of the successive segments and a second confidence value for the second audio segment, the first confidence value associated with a presence of a first audio source in the first audio segment, the second confidence value associated with a presence of the first audio source in the second audio segment. The example method further includes comparing (1) a first correlation of the first confidence value and a first rating associated with the first audio segment and (2) a second correlation of the second confidence value and a second rating associated with the second audio segment to determine an impact of the first audio source on audience ratings of the monitored media.

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Chicago, IL, United States of America

James Bartelme