Kimberly-clark Worldwide, Inc.

Jaime Prafke

Jason Robert Boon

Disclosed are freestanding displays of packaged consumer products, particularly consumer paper products. The packaged consumer goods generally comprise one or more goods disposed in a container, such as a folded paperboard box or film overwrap, having a plurality of graphic elements on the various container panels. The graphic elements are preferably disposed such that at least two panels are visually similar and two panels are visually distinct. The containers may be stacked in arrays to form a display having two faces that are visually similar and end faces that are visual mirror images of one another. The present freestanding display helps consumers recognize the packaged products from a distance even when displayed amongst other packaged goods in a crowded supermarket or club store.

Growing community of inventors

Appleton, WI, United States of America

Jaime Prafke