Samsung Electronics Co., Ltd.

Jae-moon Lim

Young-su Moon

Young-hoon Jeong

Chun Zhao

A display apparatus is provided. The display apparatus includes: a display; a storage configured to store output luminance information of a plurality of grayscale values according to brightness information; and a processor configured to: obtain a plurality of grayscale adjustment curves based on the output luminance information stored in the storage, obtain a plurality of calibration effects by applying each of the plurality of grayscale adjustment curves to an input image, obtain a grayscale adjustment curve corresponding to a maximum calibration effect from among the plurality of calibration effects, adjust a grayscale of each pixel of the input image based on the obtained grayscale adjustment curve to generate an output image, and output the output image through the display.

Growing community of inventors

Suwon-si, South Korea

Jae-moon Lim