Google Inc.

Jacob Burton Matthews

James Lee Wogulis

Kasem Marifet

Mayur Venktesh Deshpande

Linus Page Chou

James Hyunsoo Koh

Paul J Baker

Maciej Babinski

Jonathan Klem

Jige Yu

James Edward Stewart

Eric W Ewald

Carolyn R Marshall

Paul Sliwowski

Andrey Petrov

Configurations for providing a pushed based real-time analytics system are disclosed. The system incorporates a network and distributed database configured to stream real-time analytics data through multiple tiers. The real-time analytics data is routed/pushed through the system without requiring an additional requests from a front-end client. For instance, after the front-end client initiates a query with the real-time analytics system, a pipeline is opened to the front-end client and web site traffic data is pushed without requiring polling or other explicit requests from the front-end client. As incoming web site tracking data communications are received, the incoming web site tracking data communications are automatically routed and pushed through different tiers of the system. Real-time web site tracking data is automatically presented to the front-end client without requiring constant refreshing (which introduces latency) of a web browser or similar client application.

Pushed based real-time analytics system

Machine-implemented methods for validating a web site analytics configuration are provided. In one aspect, a method includes receiving, with a low latency web site traffic analytics and monitoring service, a registration for a web site, and sending an initial transmission to the registered web site, the transmission configured to generate a response transmission of web site traffic data to the analytics service. The method also includes outputting a notification indicating that the web site has been successfully registered with the analytics service when the traffic data is received by the analytics service, and outputting a notification indicating that the web site has not been successfully registered with the analytics service when the traffic data is not received by the analytics service. Systems, graphical user interfaces, and machine-readable media are also provided.

System for validating site configuration based on real-time analytics data

A system for user association attribution may include one or more processors and memory. The one or more processors may receive information pertaining to relationship events that each correspond to a participant and one of several entities in a social network, allocate, for each relationship event, attribution values to touchpoints accessed by the corresponding entity prior to the relationship event. The processors may further determine a weight for each of the attribution values allocated to each of the touchpoints, where the weight for each of the attribution values is based at least in part on each of the relationship events for which each of the attribution values was allocated, generate an aggregate attribution value for each of the touchpoints based at least in part on the weighted attribution values allocated to each of the touchpoints, and provide, to the participant, each aggregate attribution value generated for each of the touchpoints.

User association attribution system

A system and machine-implemented method for providing effectiveness indications for social networking activity including receiving a request to provide an effectiveness score, identifying a plurality of actions performed with respect to the social networking activity by one or more other users exposed to the social networking activity, determining the total number of unique users performing the action, calculating an activity score for the social networking activity based on the determined number of users, determining a number of the users exposed to the social networking activity, calculating an effectiveness score for the social networking activity based on the total activity score and the number of users exposed to the social networking activity, wherein the effectiveness score comprises calculating the effectiveness score at least in part based on a ratio of the activity score to the number of the users exposed to the to the social networking activity.

Measuring effectiveness of social networking activity

Configurations for providing temporal based data string intern pools that reuse data strings and decrease unnecessary operations to memory. A data structure representing a string intern pool is allocated for a first time period and one or more strings associated with event data communications are stored in the data structure. To optimize memory usage, if a string associated with an event tracking data communication is located within the data structure, a pointer is then assigned to the string instead of storing the string in the data structure. In a second time period, a second data structure is allocated for another string intern pool and matching strings from event tracking data communications are assigned to pointers for existing strings in the second data structure. The first data structure is maintained during the second time period but no additional strings are written to the first data structure.

Temporal based data string intern pools

A system for metric obfuscation may include one or more processors and memory. The one or more processors may receive a dataset comprising a plurality of metrics that relate to user demographic information and may generate a seed based at least in part on the dataset. The one or more processors may initialize a pseudorandom number generator with the seed and may generate a plurality of pseudorandom numbers using the pseudo-random number generator. The one or more processors may generate a plurality of obfuscated metrics corresponding to the plurality of metrics, wherein each of the plurality of obfuscated metrics is generated at least in part based on a corresponding metric of the plurality of metrics and a corresponding pseudorandom number of the plurality of pseudorandom numbers. The one or more processors may provide the plurality of obfuscated metrics.

Metric obfuscation system

Machine-implemented methods for reconfiguring a web site configuration are provided. In one aspect, a method includes acquiring low latency web site traffic data for a web site, and automatically modifying a layout or content of the web site or a web page on the web site based on information derived from the acquired low latency web site traffic data for the web site. Systems, graphical user interfaces, and machine-readable media are also provided.

System for reconfiguring a web site or web page based on real-time analytics data

Machine-implemented methods for troubleshooting a web site analytics configuration are provided. In one aspect, a method includes acquiring low latency web site traffic data for a web page for a web site, and comparing the low latency web site traffic data with historical web site traffic data for the web page. The method also includes determining a difference between the low latency web site traffic data and the historical web site traffic data based on the comparison, and sending information on the difference between the low latency web site traffic data and the historical web site traffic data. Systems, graphical user interfaces, and machine-readable media are also provided.

System for troubleshooting site configuration based on real-time analytics data

Configurations providing a configurable buffer for storing incoming event tracking data communications in a lossy manner are described. In one aspect, a server can utilize the configurable buffer for storing the incoming event tracking data communications. When the buffer becomes full, the server can transmit the accumulated tracking data communications in the configuration buffer as a batch transmission. The server can discard any new incoming requests once the buffer becomes full. Further, the server can replace data in the buffer with new incoming requests based on one or more criterion if the buffer is full. In some implementations, the server transmits the batch of the accumulated tracking data communications in the configurable buffer after a predetermined time has elapsed.

Lossy hit buffer

Machine-implemented methods for providing information to a graphical user interface for displaying web site traffic information are provided. In one aspect, the method includes acquiring low latency web site traffic data for a web site, identifying at least one path taken by at least one visitor between a plurality of web pages for the web site based on the acquired low latency web site traffic data, and providing information for a graphical representation of the identified at least one path. Systems and machine-readable media are also provided.

System for generating a site pathing report based on real-time analytics data

Machine-implemented methods for providing information to a graphical user interface for displaying web site traffic information are provided. In one aspect, a method includes acquiring low latency web site traffic data for a web site and acquiring historical web site traffic data for the web site. The method also includes combining, into combined web site traffic data, the low latency web site traffic data for the web site with the historical web site traffic data for the web site, and providing the combined web site traffic data to a graphical user interface for display. Systems, graphical user interfaces, and machine-readable media are also provided.

System for merging and comparing real-time analytics data with conventional analytics data

Configurations for performing automated segmenting of tracking data included in an event tracking data communication over a rolling window of time are described. After an event tracking data communication is received associated with a time stamp, some configurations can segment the event tracking data communication according to one or more aggregation tables and store and/or update the included tracking data into one or more aggregation tables. In one aspect, a respective aggregation table corresponds to a predetermined period of time and includes corresponding event tracking data that is frequently searched/queried in reporting real-time analytics data. Some configurations continually sort the segments of tracking data within each of the aggregation tables to report the top segments of the tracking data from those aggregation tables in a real-time manner.

Automated segmentation and processing of web site traffic data over a rolling window of time

Machine-implemented methods for providing information to a graphical user interface for displaying web site traffic information are provided. In one aspect, a method includes acquiring low latency web site traffic data for a web page, and providing the acquired low latency web site traffic data to a graphical user interface for display. The acquired low latency web site traffic data is configured to be displayed concurrently with a display of at least a portion of the web page. Systems, graphical user interfaces, and machine-readable media are also provided.

System for displaying a web page with real time analytics data overlay

Machine-implemented methods for providing a graphical user interface for displaying web site traffic information are provided. In one aspect, a method includes acquiring low latency web site traffic data for a web site and historical web site traffic data for the web site, and calculating a historical average web site traffic value for the web site based on the historical web site traffic data. The method also includes comparing the low latency web site traffic data with the calculated historical average web site traffic value, and providing information on a variation in the low latency web site traffic data based on the comparison of the low latency web site traffic data with the calculated average web site traffic value. Systems and machine-readable media are also provided.

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Chicago, IL, United States of America

Jacob Burton Matthews