Orad Hi-Tec Systems Limited

Orad Hi-Tech Systems Ltd.

Itzhak Wilf

Michael Tamir

Avi Sharir

Zinovy Livshits

Alexander Steinberg

Peter Sprogis

Moshe Nissim

David Aufhauser

Apparatus for automatic electronic replacement of a billboard in a video image including an automatic camera orientation measurement apparatus including motion measurement means operative to measure the Field of View (FOV) of the TV camera relative to a known reference position.

Method and apparatus for automatic electronic replacement of billboards in a video image

Method and apparatus for determining the position of a TV camera for use in a virtual studio

Apparatus for automatic replacement of a billboard in a video image is provided. The billboard comprises a chroma-key surface, and the apparatus includes a video camera for viewing the billboard, and a chroma-key unit operative to detect at least one chroma-key color of the billboard chroma-key surface. A reference color of the chroma-key unit is adjustable to conform to the color of the chrom-key surface, thereby enabling the chroma-key unit to correctly identify the billboard surface and to correctly replace the chroma-key surface of the billboard by a virtual advertisement in a video image with correct occlusion of any foreground object.

An electronic billboard replacement system for use in a TV broadcast system including electronic billboard storage device for storing a plurality of replacement billboards and an electronic sequencer device for controlling the time period that each one of the plurality of billboards is displayed to a TV viewer.

Electronic billboard replacement switching system

Growing community of inventors

Ramat Gan, Israel

Itzhak Wilf