Tvision Insights, Inc.

Inderbir Sidhu

Yanfeng Liu

Yun Fu

Eric Leventhal Arthen

Sara Radkiewicz

Daniel Schiffman

Devon M Bray

R Taylor Locke

Joseph Crabtree

Sameer Aghera

Wei Dai

A system and method for quantifying viewer engagement with a video playing on a display in a respondent household includes an agreed upon camera arrangement to monitor viewer engagement. The system and method includes the ability to determine what sources of content are being accessed by the household, and other data such as time of viewing, and source of content.

Systems and methods for assessing viewer engagement

A system for quantifying viewer engagement with a video playing on a display includes at least one camera to acquire image data of a viewing area in front of the display. A microphone acquires audio data emitted by a speaker coupled to the display. The system also includes a memory to store processor-executable instructions and a processor. Upon execution of the processor-executable instructions, the processor receives the image data and the audio data and determines an identity of the video displayed on the display based on the audio data. The processor also estimates a first number of people present in the viewing area and a second number of people engaged with the video. The processor further quantifies the viewer engagement of the video based on the first number of people and the second number of people.

Conventional television audience measurements are made with diaries or by imaging the area in front of a television and trying to identify the people in the images watching television. Unfortunately, diaries are only accurate if the audience members record entries in them, and image-based techniques are intrusive. The present techniques address these problems by using a viewer's wearable device to measure a viewer's proximity to a television. The wearable device emits or receives low-power beacon signals; measurements of the signal strength are used to calculate the viewer's distance to the television. If the viewer is close enough to the television and the television is on, the viewer may be engaged with the content on the television. This system is simple, non-intrusive, and can used to measure engagement with each television in a multi-television household.

Methods and apparatus for multi-television measurements

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Lexington, MA, United States of America

Inderbir Sidhu