Openx Technologies, Inc.

Openx Software Limited

Ihab Rimawi

Joseph M Titlebaum

Joseph Galarneau

Kyrylo Myrnenko

Cezar Pokorski

Nazar Demchuk

Lukasz Milkowski

In a computing device executing a master tag embedded in a webpage, identifying a first subsequent tag in the webpage; identifying a second subsequent tag called by the first subsequent tag; identifying information collected by one or more of the first and second subsequent tag; identifying the location of the tag(s) embedded on the webpage in relation to the portion of the webpage currently in view by the party interacting with the webpage; controlling the order of the firing of tags in accordance with rules determined by the user for purposes of increasing the viewability of advertising and other related content; and automatic modification of the order of the firing of tags based on actions taken by the visitor to the webpage.

System and method for optimizing the viewability of website content

In a computing device executing a master tag embedded in a webpage, identifying a first subsequent tag in the webpage; identifying a second subsequent tag called by the first subsequent tag; identifying information collected by one or more of the first and second subsequent tag; identifying a location to which the collected information is sent; and indicating to a user the information collected and the location to which the collected information is sent. In addition, the master tag may determine a number of cookies dropped by the first subsequent tag; determine one or more characteristics of each cookie dropped by the first subsequent tag; and indicate to the user the number of cookies dropped and the one or more characteristics of each cookie dropped.

System and method for controlling audience data and tracking

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New York, NY, United States of America

Ihab Rimawi