International Business Machines Corporation

Igar Shepelev

Cary Huettner

Kyle Gilbertson

Blair Wyman

Aaron C Evans

Jim Coon

Embodiments of the present invention are directed to a computer-implemented method for serving content. A non-limiting example of the computer-implemented method includes identifying, using a processor, a first user and a second user among a group of users viewing a display. Next, the method includes examining, using the processor, known information about the first user and the second user. The method includes computing a content profile, using the processor, based on the known information about the first user and the second user. The method further includes selecting relevant content, using the processor, to display to the group based on the content profile and presenting, using the processor, the relevant content to the group of users.

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Rochester, MN, United States of America

Igar Shepelev