Google Inc.

Invi Labs, Inc.

Iddo Tal

Lior Gonnen

While texting, a user is able access, share, and control rich media without leaving the texting application. The rich media are provided directly within the executing texting application. The texting application includes an embedded widget for controlling the rich media. Rich media includes, among other things, video clips, streaming audio, a map application, a movie-time application, a social movie-site application, a dynamically controllable image, or promotional media. Different mobile devices executing the texting applications communicate through a server that allows additional functionality, such as syncing the play of video clips and hosting and pushing the promotional media.

System and method of embedding rich media into text messages

Emoticons or other images are inserted into text messages during chat sessions without leaving the chat session by entering an input sequence onto an input area of a touchscreen on an electronic device, thereby causing an emoticon library to be presented to a user. The user selects an emoticon, and the emoticon library either closes automatically or closes after the user enters a closing input sequence. The opening and closing input sequences are, for example, any combination of swipes and taps along or on the input area. Users are also able to add content to chat sessions and generate mood messages to chat sessions.

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Palo Alto, CA, United States of America

Iddo Tal