Sharp Kabushiki Kaisha Corporation

Sakai Display Products Corporation

Ichiro Takada

Fumikazu Shimoshikiryoh

Mitsuaki Hirata

Kentaroh Irie

A liquid crystal display apparatus includes: a liquid crystal display panel having a first substrate, a second substrate, and a vertical alignment type liquid crystal layer; and a control circuit configured to generate a display signal voltage. The first substrate has pixel electrodes to which the display signal voltage is applied, and a first alignment film. The second substrate has a counter electrode to which a common voltage is applied, and a second alignment film. Each pixel has liquid crystal domains having different reference alignment directions defined by the first and second alignment films. The pixel electrode has slits. The control circuit is configured to generate, as the display signal voltage, a voltage obtained by adding a predetermined offset voltage to an original voltage corresponding to a gray level. The offset voltage is substantially the same for gray levels higher than or equal to a predetermined intermediate gray level.

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Sakai, Japan

Ichiro Takada