Samsung Electronics Co., Ltd.

Hyun-Chul Woo

Jung-Sik Kim

Moon-Ki Huh

An apparatus and method for controlling a screen display in a portable terminal are provided. The apparatus includes a display unit, an input unit, a memory unit, a magnification identifying unit, and a controller. The display unit displays a screen display having a controlled magnification level. The input unit sets a zoom-in or zoom-out point on the screen display. The memory unit stores reference information for determining a zoom-in or zoom-out magnification level of the screen display. The magnification identifying unit measures a tilt of the portable terminal, and determines control or non-control of a magnification level of the screen display using the measured tilt. The controller controls the screen display according to the identified magnification level.

Growing community of inventors

Daegu, South Korea

Hyun-Chul Woo