Roku, Inc.

Hugo Du Plooy

Sunil Ramesh

Michael Cutter

Erwin B Bellers

Kenny Wu

Dengzhi Zhang

Disclosed herein are system, apparatus, method and/or computer program product embodiments for a multimedia environment that includes a computing device to display a multimedia segment within a display area of a display device including multiple display areas. The computing device may determine a multimedia segment including a plurality of frames, and display the multimedia segment within a first display area of the display device. The display device includes the first display area and a second display area disjoint from the first display area, and each of the plurality of frames of the multimedia segment are displayed within the first display area. The multimedia segment can be in a first format, and the first display area and the second display area together has a capability to display the multimedia segment in a second format different from the first format.

Displaying multimedia segments in a display device

In one aspect, a method includes receiving video content comprising a first data portion comprising parameters that control a visual appearance of frames of video content presented by a content-presentation device. The content-presentation device is communicatively coupled to a light unit that is (i) present in a viewing area of the content-presentation device and (ii) configured to provide ambient light in the viewing area. The method also includes extracting, from the received video content, a second data portion, separate from the first data portion, specifying one or more light control parameters that a controller associated with the light unit is configured to interpret as instructions for controlling the light unit. The method also includes transmitting the extracted second data portion to the controller to facilitate the controller controlling the light unit according to the specified one or more light control parameters.

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San Jose, CA, United States of America

Hugo Du Plooy