Invidi Technologies Corporation

Howard Fiderer

Daniel C Wilson

Bruce J Anderson

Alden Lloyd Peterson, Ii

Alden Lloyd Peterson

The present invention relates generally to the provision of targeted advertisements in media. Systems and methods are described which facilitate addressable and non-addressable distribution of assets across a plurality of distribution networks and platforms. In this regard, an advertiser may be able to place a single order for advertising through a media distribution platform that allocates and distributes the asset via multiple channels such as internet streaming, websites (e.g., banners, pop-ups, overlays, etc.), cable, satellite, etc.

Mediahub for controlling and monitoring the distribution of targeted assets

An addressable asset system () includes user equipment devices (UEDs) (), a cloud decisioning system (CDS) () and a business data management system (BDMS) (). The BDMS () collects information that is used by the CDS () to manage delivery of assets by the UEDs (). In an exemplary network architecture, the CDS () is independent of the network insertion and delivery equipment. In particular, the broadcast content stream is delivered to the UED () by a digital content management(DCM) system () and certain assets are separately delivered to the UED () by the asset download network (AND) (). This allows the CDS () to remain independent of the network of the UED () such that the CDS () can operate across networks.

Managing addressable asset campaigns across multiple devices

An addressable asset system () includes user equipment devices (UEDs) (), a cloud decisioning system (CDS) () and a business data management system (BDMS) (). The BDMS () collects information that is used by the CDS () to manage delivery of assets by the UEDs (). In an exemplary network architecture, the CDS () is independent of the network insertion and delivery equipment. In particular, the broadcast content stream is delivered to the UED () by a digital content management (DCM) system () and certain assets are separately delivered to the UED () by the asset download network (ADN) (). This allows the CDS () to remain independent of the network of the UED () such that the CDS () can operate across networks.

A system and associated functionality are disclosed for managing and monitoring the delivery of assets to network users to comply with campaign specifications. The system is largely independent of content/asset delivery mechanisms, and thus facilitates management and monitoring of asset delivery with respect to a single device or multiple devices, including, multiple devices of multiple networks or modalities, e.g., a television, a laptop and a tablet.

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Princeton Junction, NJ, United States of America

Howard Fiderer