Meta Platforms, Inc.

Hongzheng Xiong

Asad K Awan

Rohan Kuruvilla

Ashish Gupta

Vinay Ramesh Jain

Rachel Barrie Tucker

Shashank Ramaprasad

Siwei Dong

Vamsi Krishna Cheekatimalla

Omer Shahid

Systems, methods, and non-transitory computer-readable media can determine respective engagement scores for one or more users based at least in part on their engagement with a plurality of content items associated with an entity in a content provider system. At least one user who is a top fan of the entity can be determined based at least in part on the determined engagement scores. The user can be associated with a visual badge in the content provider system to identify the user as a top fan of the entity, wherein the visual badge is made visible by the content provider system to at least the entity.

Top fan identification based on content engagement

Leads may be generated for content sponsors based on expressions of interest by users, the users being users of an online system. These leads typically require time or expense from a sponsor to follow up on the lead. The online system scores leads for sponsors to prioritize responding to the generated leads. The scores may include a purchase capacity score and a purchase intent score. The purchase capacity score estimates a user's ability to spend an amount specified by the sponsor for the product, and the purchase intent score estimates a user's likelihood to convert or be interested in the sponsor's product. The scores may be combined to provide a single lead quality score for a user that obscures the source of the online system's prediction to the sponsor.

Lead user quality score

An online system communicates a lead generation message to a client device associated with a user. The lead generation message includes a selectable option authorizing a third-party entity to open a channel of communication with the user. If the online system receives from the client device an interaction with the selectable option, the online system sends a notification to the third-party entity indicating that the user associated with the client device interacted with the lead generation content item. The third-party entity may then send a request to the online system to send a message to the user via a messaging system controlled by the online system. The online system thus enables the third-party entity to communicate with the user via the messaging system. The online system then uses information about the communication to train a model to optimize the selection of lead generation messages to users.

Optimizing lead generation in an online system environment

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Mountain View, CA, United States of America

Hongzheng Xiong