Tencent Technology (shenzhen) Company Limited

Hongyu Zhao

Ge Chen

Zhenxiao Li

Dongbo Huang

Jia Cheng

Chaojian Zhou

A method and a system for processing network media information are provided. The method includes: collecting historical distribution effect data of network media information; performing attribute improvement processing on the historical distribution effect data by using population attribute data and network media information management data to obtain characteristic attribute data; constructing an effect parameter estimation model corresponding to each attribute of the characteristic attribute data, and training the effect parameter estimation model; estimating an effect parameter value of each audience for target network media information according to the effect parameter estimation model; and selecting an audience whose estimated effect parameter value is greater than or equal to a specified threshold value to form an audience population package to be extracted. The present invention can improve efficiency of extraction, reduce labor cost, and improve precision of distribution of network media information in an audience population package.

Method and system for processing network media information

A method for allocating an information display amount includes: determining an estimated display amount of unallocated information according to a total original display amount of all information display units and a displayed amount of allocated information; acquiring a predetermined display amount of the unallocated information according to the estimated display amount of the unallocated information; and allocating information displayed by each information display unit and a display amount according to the predetermined display amount of the unallocated information and a remaining display amount of the allocated information.

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Shenzhen, China

Hongyu Zhao