Google Inc.

Hongxu Cai

David Earl Barney

Chao Cai

Stefan Schnabl

James Edward Stewart

Stefan F Schnabl

Bozhena Bidyuk

William Patrick Kee

Richard Edward Little

Todd Morris Jackson

John Chih Chang Huang

Xiaosa Zhao

Methods and systems for providing for display attribution data associated with one or more events are disclosed. Processor identifies channels from paths including events corresponding to position data identifying a position along the path at which the event was performed. Processor determines attribution credits assigned to each event included in the paths corresponding to the channel. Processor determines a number of attribution credits assigned to the channel. Processor identifies, from the paths, a plurality of event-position pairs. Each event-position pair corresponds to events that correspond to a respective channel and are performed at a respective position of the plurality of paths corresponding to the event-position pair. Processor determines, for each identified event-position pair, a weighting based on an aggregate of the attribution credits assigned to the events to which the event-position pair corresponds. Processor provides, for display, a visual object including an indicator to display the determined weightings.

Methods and systems for displaying attribution credit data based on parameters

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Mountain View, CA, United States of America

Hongxu Cai