Akzo Nobel N.v.

Hongjie Cao

Gary Theodore Martino

Tatiana V Drovetskaya

Paul H Richardson

Samuel Anthony Vona, Jr

Peter A Landa

Joanne Golas

Irina M Morosov

Tatiana Drovetskaya

Samuel A Vona

The present invention is directed to the use of xanthan gum, particularly heat treated xanthan gum, as a fixative in hair cosmetic compositions. Xanthan gum is advantageous in that it may be used with other hair fixatives and provides rheology modifying and other properties including excellent stiffness, gloss, dry comb, wet comb, non-flake, anti-static, feel and high humidity curl retention.

Use of xanthan gum as a hair fixative

The present invention is directed to heat treated xanthan gums, which have improved solution viscosity over other xanthan gums heat-treated under the same processing conditions while maintaining the improved ease of use and the short, non-stringy gel texture of heat treated xanthan gums. Such high solution viscosity xanthan gums are suitable in a variety of applications, including cosmetic and personal care compositions.

High viscosity heat-treated xanthan gum

The present invention relates to the use of acrylate copolymers, which provide excellent water resistance to personal care products without the undesirable waxy, greasy or heavy feel. Further, these acrylate copolymers are easy for manufacturers to use as they can be easily incorporated into the water phase without special processing.

Use of acrylates copolymer as waterproofing agent in personal care applications

Personal care compositions having plant fiber such as tapioca fiber, and methods of applying those formulations. The addition of fiber to personal care formulations can provide performance improvement such as cleansing, exfoliation, irritation reduction, suspending, foam enhancement, and rheological property modification.

Personal care compositions comprising plant fiber

A personal care composition having at least one hydroxyalkylurea (HAU) optionally in combination with at least one other moisturizing agent. The at least one HAU, alone or together with the at least one moisturizing agent, provides not only the perception of moisturization, but also actual increased moisturization efficacy. When the two are used in combination in a personal care composition, they are provided in a synergistically moisturizing effective ratio to provide that perception of moisturization and increased moisturization efficacy. Such personal care compositions provide an enhanced smooth feel as well as enhanced flexibility, elasticity, suppleness and firmness without leaving a heavy or greasy feel.

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Hillsborough, NJ, United States of America

Hongjie Cao