Facebook, Inc.

Hongda Ma

Emanuel Alexandre Strauss

Igor Gevka

Yufei Chen

Zixiao Chang

Sarang Mohan Joshi

Siqi Nie

A mobile device generates a first representation, based on a model, of a first content received by the mobile device from a website. An online system receives the representation of the content from the mobile device. The online system receives a second content from the website and generates a representation of the second content using the model. The online system compares the representation of the first content with the representation of the second content to determine a distance between the two representations. The distance indicates a level of similarity between the first content and the second content. The online system compares the distance between the representation of the first content and representation of the second content to determine if the distance exceeds a threshold distance. If the distance exceeds the threshold distance, the online system prevents other mobile devices from accessing the website.

Detecting cloaking of websites using content model executing on a mobile device

An online system transmits to a mobile device a feed story that includes a uniform resource locator (URL) of a feed story website. The online system receives from the mobile device a URL log that includes URLs that the mobile device accessed in response to requesting content from the feed story website. The online system extracts a feature of at least one URL in the log, and inputs the extracted feature into a model that was trained, using machine learning, to identify websites that perform cloaking. The model generates a score indicating a likelihood that the feed story website performs cloaking based the extracted feature. The online system compares the score to a threshold to determine whether the feed story website performs cloaking. If the online system determines that the feed story website performs cloaking, the online system limits delivery of content including the URL of the feed story website.

Detecting cloaking of websites using model for analyzing URL redirects

Content provider systems publish content via content publishing platforms. An online system is associated with multiple content publishing platforms. Each content publishing platform is associated with policies that determine whether a content item is acceptable for publishing via the content publishing platform. For example, the policy may specify dimensions of a media object of the content item, keywords that are unacceptable for publishing via the content publishing platform, and so on. The online system receives requests from content provider systems to publish content via a particular content publishing platform. The online system determines whether the content item is suitable for publishing via one or more other content publishing platforms. The online system determines whether the content provider system approves publishing content via any of the identified content publishing platforms. The online system may deliver the content item to all content publishing platforms approved by the content provider system.

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Mountain View, CA, United States of America

Hongda Ma