Alibaba Group Holding Limited

Hong Deng

Zhiqiang Zhang

Yifei Zhang

Lingling Ye

Junpeng Ye

Yihua He

Chunlei Duan

The present disclosure discloses a method and an apparatus of displaying information in order to solve the problems of a monotonous way of displaying information and a low efficiency of human-machine interaction in existing technologies. The method determines transaction information exchanged between a first user and a second user, determines multimedia information to be displayed based on the determined transaction information for presentation to the second user. Since the disclosed method displays information in form of multimedia information, thus enriching and diversifying the information to be displayed. When transaction information is displayed in form of multimedia information to a second user, multimedia information to be displayed may be automatically matched and converted according to the determined transaction information without the need of a first user to add the multimedia information manually. Therefore the operating cost of the first user is effectively reduced and the efficiency of human-machine interaction is improved.

Growing community of inventors

Hangzhou, China

Hong Deng