Microsoft Technology Licensing, LLC

Ho Joon Park

Yi Zheng

Yongzheng Zhang

Weidong Zhang

Chi-Yi Kuan

Ying Liu

Haipeng Li

Paul Ko

Mariah E Walton

Valter Ernesto Sciarrillo

Sang Hyun Park

Sui Yan

Among other things, embodiments of the present disclosure discussed herein help identify trending topics and generate customized data feeds that present trending topics to a user based on information in the user's social network profile. In some embodiments, users may select topics of interest to the user and the system can identity and present trending articles in the selected topic to the user via the user's newsfeed.

Customized data feeds for online social networks

A system and method includes an electronic data storage device to store activity data and profile data of members of a social network including content items individually associated with a content item topic. A processor may obtain the activity data and the profile data, determine an association of the social network topic with at least one of a plurality of social network genres based on the activity data, wherein individual ones of the social network genres are based, at least in part, on a category of the profile data. The processor may store the association of the social network topic with the at one of the plurality of social network genres, and cause a user interface to display information related to the content item topic based, at least in part, on the activity data associated with content items associated with the content item type.

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Cupertino, CA, United States of America

Ho Joon Park