Facebook, Inc.

Hisham Rabih Harik

Kiranjit Singh Sidhu

Emily B Grewal

Hao Xu

Javier Olivan Lopez

David Chen

Huan Yang

Carol Chia-Fan Pai

Particular embodiments may receive one or more data items associated with a first user of a social-networking system. The one or more data items being related to an entity. One or more data stores may store a social graph of the social-networking system. The social graph may comprise a plurality of nodes and plurality of edges between nodes. The nodes may comprise user nodes corresponding to users of the social-networking system and concept nodes corresponding to concepts. Particular embodiments may identify one or more nodes of the social graph that likely match the entity and associate at least one of the data items to at least one of the identified nodes.

Soft matching user identifiers

Techniques to increase engagement with a social networking system. In one embodiment, an engagement level of a user with a social networking system is monitored. A low engagement user type associated with the user is identified from a plurality of low engagement user types. It is determined whether the engagement level of the user is less than a threshold. If so, a communication is provided for the user based on the low engagement user type associated with the user. The communication may be a notification or a digest communication.

Methods and systems for increasing engagement of low engagement users in a social network

Increasing engagement of low engagement users in a social network

Display panel of a programmed computer system with a graphical user interface and an animated graphical user interface

Growing community of inventors

Palo Alto, CA, United States of America

Hisham Rabih Harik