Nexite Ltd.

Hilla Kolet

Lior Shakedd

Anat Shakedd

Gil Klar

Consistent with disclosed embodiments, systems, methods, and computer readable media for unassisted purchasing of wirelessly tagged products in a retail establishment may be provided. Embodiments may include at least one processor configured to receive from a mobile communications device, scanned data of a printed code associated with a particular item to be purchased; access a data structure linking wireless tags with associated items available for purchase in the retail establishment, the printed code being linked to a particular wireless tag; cause generation of a trigger signal for triggering the particular wireless tag to transmit a responsive identification signal; receive the transmitted identification signal from the particular wireless tag; determine, based on the received identification signal, an identity of the particular wireless tag; and process a sale of the particular item by updating the data structure to account for removal of the particular item from an inventory.

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Even Yehuda, Israel

Hilla Kolet