Hitachi, Ltd.

Hidenobu Funaki

Akihiro Mori

Teruhiko Matsumoto

Takahiro Arakawa

Masae Matsuura

The information processing apparatus equipped with a liquid crystal display apparatus that is usable in the face-to-face usage style. When the display direction is switched into the facing direction and in a normal usage state, the liquid crystal display apparatus exhibits an excellent visual recognizability and complicated operations are unnecessary. The image information, the picture direction of which has been inverted upside down, is outputted from the information processing unit to the display unit in such a manner as to be coupled with the picture direction change instructing member . At the same time, the luminance information at the time of the picture upside-down inversion, which has been set in advance into the luminance adjusting member , is supplied to the display unit so as to change the luminance simultaneously with the picture inversion. At this time, the luminance of the display unit at the time of the picture upside-down inversion is changed to a higher luminance, thereby making it possible to enhance the visual recognizability from the facing side.

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Hadano, Japan

Hidenobu Funaki