International Business Machines Corporation

Institute for Information Technology Advancement

Herbert Scott McFaddin

Chandrasekhar Narayanaswami

Ajay Ashok Deshpande

Kimberly D Hendrix

Paul Andrew Moskowitz

Anthony Tom Levas

Danny Soroker

Marco O Gruteser

Chandra Narayanaswami

Danny Chan Yong Wong

Francois Huaulme

Roger Douglas Lederman

Young Sang Paik

Sean Lee

Daniel Mark Coffman

Marcel-Catalin Rosu

A customer segmentation method, system, and computer program product, include inputting a set of characteristic features for each of a plurality of customers, defining a customer-event map that maps the characteristic features of each of the customers to a plurality of event categories, and estimating a likelihood of an event driven purchase for each product type and an event category combination.

Customer segmentation based on latent response to market events

A market event identification method, system, and computer program product, include defining a likelihood function that maps a likelihood of a purchase of a product during an event by customers having similar customer features and estimating a likelihood of an event-driven purchase by the customers for each of a plurality of product-event combinations using the defined likelihood function.

Market event identification based on latent response to market events

Embodiments are directed to a computer implemented method of selecting a partner marketing communication. The method includes receiving, by a processor circuit, data of a potential visit by a customer to a location. The method further includes making a determination, by the processor, based at least in part on the data of the potential visit by the customer to the location, that the customer or an agent of the customer may travel to the location. The method further includes selecting, by the processor circuit, at least one partner marketing communication from among a plurality of available partner marketing communications based at least in part on the data of the potential visit and the determination that the customer or the agent may travel to the location.

Communicating with a customer traveling on a route to a location

Embodiments are directed to a computer implemented method of developing data for use by a business system. The method includes identifying, by a processor circuit, an occurrence having at least one characteristic that changes over time. The method further includes determining, by the processor circuit, a pattern of the change over time, wherein the pattern includes past changes and expected future changes. The method further includes identifying, by the processor circuit, a plurality of associations among data of an offering, data of a potential consumer and the pattern of the at least one characteristic's change over time. The plurality of associations also change over time, and the data for use by the business system is derived from the plurality of associations that change over time.

Development of dynamic business data based on moving spatiotemporal phenomena and events

Development of dynamic business data for marketing to moving spatiotemporal phenomena and events

A method to perform spatiotemporal events marketing includes: presenting, by a server, an interface on a display of a customer device, wherein the interface comprises a selectable list of times in which an event is to occur; determining, by the server, a route to the event or from the event, by a user of the customer device; and presenting, by the server, a selectable list of offers in the interface, wherein the list of offers is based on the selected time, a location of the event, and the route.

Spatiotemporal marketing associated with events based on intended user ingress and egress modes and paths

A method to perform spatiotemporal events marketing includes: presenting, by a server, an interface on a display of a customer device, wherein the interface comprises a selectable list of times in which an event is to occur, determining, by the server, a route to the event or from the event, by a user of the customer device; and presenting, by the server, a selectable list of offers in the interface, wherein the list of offers is based on the selected time, a location of the event, and the route.

According to an aspect, a method for creating or improving customer preference profiles includes providing a decision coupon to a customer with two or more promotional options directed to related items selected to ascertain a purchasing preference associated with the related items through selection of one of the promotional options. A selection of one of the promotional options is received and an indication of the selected promotional option is stored in a purchasing preference profile for the customer. The indication of the selected option is used to update an affinity for a product or product category for the customer within the customer's purchasing preference profile.

Customer purchasing preference profiles based on coupon choices

An advertising system and methods, including an ad service that one of generates, presents and receives information pertaining to an ad presentation, an ad presentation output device that outputs the ad presentation at a presentation location, a user response receiver at the ad service that receives a user response transmitted from a mobile device based on the ad presentation at the presentation location, an ad service transmitter that transmits an executable object to a target device specified in the user response, wherein the target device includes a memory and a processor for executing the executable object to provide a service to the user on the target device, wherein the service is modified based on information one of accessed and determined by the executable object on the target device.

Pervasive symbiotic advertising system and methods therefor

Exemplary embodiments of the present invention relate to a method for advertising a business enterprise via an instant messaging (IM) environment comprising registering at least one business enterprise computing system application with an IM server and registering at least one subscriber with the IM server, wherein a subscriber logs on to the IM server via an IM client application that resides at a computing device. The method further comprises delivering subscriber characteristics comprising at least one of the geographic location of a subscriber's computing device, the subscribers preferences, and subscriber status to the IM server, wherein the IM server utilizes the subscriber characteristics to determine the business enterprises that are relevant to subscriber, and publishing the presence status of the determined business enterprises to the subscriber's computing device, wherein the presence status of a business enterprise is displayed to the subscriber within a contact list displayed at the computing device.

Method for delivering businesses enterprises advertising via instant messaging

A computer-implemented method for specifying the characteristics of a desired item includes specifying a plurality of items, each of which possess at least one but not all characteristics of the desired item, selecting a subset of characteristics from each of said plurality of items, combining selected subsets of characteristics into a characterization of the desired item, and validating an availability of the desired item.

Method and apparatus for specifying product characteristics by combining characteristics of products

Exemplary embodiments of the present invention relate to a method for interacting with and controlling infrastructure devices within an IM environment. The method comprises registering at least one infrastructure device at an IM server, registering at least one computing device at the IM server, and delivering one or more of infrastructure device characteristics, status information, and service information from a registered infrastructure device to the IM server, wherein the IM server is configured to publish and update the infrastructure device characteristics, status information, and service information from the at least one registered infrastructure device to registered computing devices. The method also comprises maintaining and displaying a contact list at an IM client application executing at a registered computing device, wherein the contact listing is populated with a listing of registered infrastructure devices and the infrastructure device characteristics, status information, and service information that is associated with the infrastructure device.

Method for interacting with infrastructure devices via instant messaging

A system (and method) includes a seating platform, at least one sensor for detecting a state of the seating platform connected to a first wireless communications device, the first wireless communications device for conveying information on the state of the seating platform, and a second wireless communications device for receiving information from the first wireless communications device, and a computing system. The second wireless communications device is for receiving the information carrying signal and is connected to the computing system. The computing system is for initiating an action based upon the information.

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Yorktown Heights, NY, United States of America

Herbert Scott McFaddin