Microsoft Technology Licensing, LLC

Henric Mattias Beermann

Jun Hong Zhao

Edward Ding-Bong Un

Kaiyan Tian

Hai Peng Fan

A user's context is determined based on the wireless network to which the user is connected. Targeted information, based on the determined context, is then delivered to the user. A centralized mechanism associates identifiers of wireless access points to one or more providers, such as retail establishments, that have set up those access points and have been registered by the centralized mechanism. The providers also provide targeted information that they wish to have delivered to users whose context indicates that they are in or near that provider's store. The centralized mechanism further has information associating the wireless computing device with contact information that can be utilized to deliver targeted information. The targeted information can be delivered to the user via the wireless network, a cellular network or through other communicational mechanisms. The provider, or retail establishment, can also be informed of the presence of the user near its premises.

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Beijing, China

Henric Mattias Beermann